“If you know the docu drama The Social Dilemma, this is what we are in the form of a gamified platform,” Marjolein explains to presenter Remy Gielen in De Ondernemer Live. “At the moment the information can be found somewhere online if you look for it, but the form leaves much to be desired. Many parents and children experience it as stressful and we think that this can and should be improved.”
The idea for the app originated at home, when Marjolein saw her own daughter get started with her first smartphone. “I was surprised that as parents and as children you are actually thrown into the digital deep. As a parent it is also difficult to check into your own experience to help, because we did not have smartphones at that age.”
You can find the article her and listen and watch the entire interview from minute 18:45. Both in Dutch.